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A4Q Service Design Consultancy

The A4Q Service Design Consultancy certification covers the key skills required to deliver effective business design consultancy, including the consultancy lifecycle and service portfolio, the consultancy mind set, stakeholder engagement, investigation and negotiation techniques, and situation diagnosis.

» Ensure services meet the value expectations of customers
» Enhance customers’ experience when engaging with services
» Effectively leverage business resources to innovate services

“The consultant must work collaboratively to ensure that value is co-created with stakeholders at each stage of the consultancy process”

The A4Q Service Design Consultancy assesses a candidate’s ability to:

  • Understand the purpose and role of the Service Design Consultant and the principles and ethics of Service Design
  • Initiate a consulting assignment including how to qualify opportunities and establish credibility with stakeholders
  • Understand service value propositions and conduct a situation analysis and diagnosis
  • Appraise options and conduct principled negotiation leading to solution implementation

A4Q Service Design Consultancy: Exam Details

The examination for the Service Design Consultancy is based on the respective curriculum. The full examination areas are well defined in the Learning Objectives of the curricula. Consequently, the Learning Objectives provide the framework for the exams. The testing format is multiple choice.
Candidates eligible to participate in a Service Design Consultancy exam either have attended an accredited course or they are participants of an open exam.
A4Q Service Design Consultancy has its inherent value as a certification and will be of benefit to individuals seeking to develop and attest to skills in this field.  A4Q Service Design Consultancy is also a mandatory module for the A4Q Service Designer qualification.

The exam for the A4Q Service Design Consultancy is available at:

If you have any further questions regarding the A4Q Service Design Consultancy scheme, please feel free to contact us.

The Syllabus can be downloaded here:

The Sample Exam can be downloaded here:

The Alliance4Qualification (A4Q) is the official licensor for the Service Design Consultancy Scheme. If you are interested in becoming an accredited training provider, please contact us.


Minutes per exam


Extra time for non-native speakers.


Score is required to pass the exam.

Mandatory Modules for the A4Q Certified Service Designer

A Certified Service Designer provides a holistic approach to unifying the customer experience and business objectives while implementing a human-centered element to design and business innovation.

Business Service Design has an in depth focus on business systems, processes and services behind the customer journey, focusing on their impact on customer satisfaction.

Participants will be able to demonstrate an understanding of Business Service Design principles, approaches and techniques.

The A4Q Business Service Design certificate assesses a candidate’s ability to:

  • The four thinking frameworks that combine to provide a powerful toolkit behind innovative, customer-centric service design: Systems Thinking, Service Thinking, Design Thinking and Lean Thinking.
  • Being able to explore the business services, their value propositions and the customer perspective.
  • Being able to identify where changes are required.
  • Being able to apply useful Service Design techniques to drive business innovation.

In the digital age, it has become critical to understand more about the organization’s customers and what motivates, delights and even annoys them. CX (Customer Experience) Analysis is critical to business success. The A4Q CX Analysis certification looks in depth at the customer experience, and how an organization can transform its existing processes to offer engaged, responsive and connected customer experiences.

The A4Q CX Analysis certificate assesses a candidate’s ability to:

  • Tune in to organization’s customers, action the insights and add value across multiple touchpoints.
  • Analyze the organization’s view of CX; the difference between CX and UX and why it matters; customer gains and pains and organizational maturity.
  • Understand a seamless, positive customer journey with touchpoints across all digital platforms engages customers and improves customer satisfaction.
  • Understand key customer experience analysis techniques for effective business service design.

Design thinking is a creative, human centred approach to business innovation. It’s about applying the design mindset to business challenges, making sure solutions are customer-centric and focused on meeting the needs of all stakeholders.

The A4Q Design Thinking certification assesses an individual’s ability to:

  • Understand the theory and application of the Design Thinking creative and iterative process.
  • Investigate and resolve business challenges, identify options and test proposed solutions using the Design Thinking innovative customer-centric approach.
  • Empathize with the customer, unlock key insights, question assumptions, explore strategies and test ideas.
  • Find innovative and relevant solutions.

More Elective Modules for the A4Q Certified Service Designer

The A4Q Business Service Architecture certification will focus on the service architecture and its component elements, within the context of enterprise, business and solution architecture.

Topics covered include architectural principles; service definition; value stream modelling and analysis; capability requirements and modelling; the T shaped professional; service measures and controls and a framework for service agility.

The A4Q Business Acumen certification covers the knowledge, skills, understanding and perspective needed to develop good business acumen.

Topics covered include types of business model; leadership and decision-making skills; the importance of a growth mindset for senior leadership teams; available business models and financial and data literacy.